New Balance became the title sponsor of the NYC Marathon in 2017 and were given a 40,000 square foot space to create a retail store in the Javits Center. Working in hand with NYRR and New Balance, we created a flagship store in the middle of the Javits Center that had over 50k guests interactions, a three minute wait time for check out and gear exclusively sold for the NYC Marathon.
Project Touch Points include:
Liaison with Javits Center for advancing orders for heavy equipment, HVAC, Security etc.
Sourcing of vendors, staffing, etc.
Oversaw build, onsite management, staff and equipment of space
Managed union crews and vendors for build of space
Worked with Fabricators and Designers for Environmental design and build of space