To coincide with the consumer retail launch of the Axe Face product line, AXE deployed a concentrated takeover at the largest United States Spring Break location, Panama City Beach, FL, from March 2nd through March 22nd, 2013. The objective for Axe focused on driving both product and category awareness, getting the product in the target consumer’s hands and driving traffic/content to #Facescore on social media.
Project Touch Points include:
Created and managed Budget for project
Oversaw RFP process
Sourcing of vendors, staffing, etc.
Oversaw build, onsite management, staff and equipment of space
Managed crews and vendors for build of space