Activation Producer
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AMEX @ ACL

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For the past two years American Express has sponsored an activation area at Austin City Limits Music Festival. The bottom floor of the experience was opened to the general public, while the upstairs was a lounge for Cardmembers Only, including a viewing deck of the main stage. In 2018 the downstairs had a photo experience, Sno-cones, custom flags and patches for guests. In 2019, they partnered with Waterloo records to sell vinyls, a photo experience, an area to serve juices, and free airbrush tattoos. 

Project Touch Points include: 

  • Liaison with festivals for advancing orders for heavy equipment, HVAC, Security etc.

  • Sourcing of vendors, staffing, etc. 

  • Oversaw build, onsite management, staff and equipment of space

  • Managed union crews and vendors for build of space